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paid advertising


2 questions
How to calculate aggregated click-through rate (CTR) on Paid Search Ads?

I've always known what CTR means and how the metric is calculated. However, when it comes to paid search ads, with the way the account is structured (Ad group --> Campaign --> Account), can I average out the CTRs of all the Campaigns to get Account- level CTR?

1 Answers
0 Votes
Asked 5 Sep 2019
Modified 18 Feb 2020
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What is the difference between reach and impressions?
I am struggling to understand the difference between reach and metrics. Which one is more important to track? When should I use reach, and when should I use impressions?
1 Answers
1 Votes
Asked 4 Sep 2019
Modified 18 Feb 2020
1
Answers

1
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