SEO Masterclass | MarColl

SEO Masterclass

The only search engine optimisation workshop you need. The 2 day secret to ranking your website number 1 on search engines.

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Why Learn SEO?

Course Details


Our workshops are interactive, instructor led classes of no more than 20 students with teaching assistants that integrate engaging case studies within the curriculum.

Date & Time

The course is a 2 day workshop over the weekend
28th & 29th March: 9am to 5pm


To be confirmed


The full 2 day workshop costs $699. Early bird & Promotional prices may apply.


This course is accredited by SkillsFuture Singapore and students above 25 years old are eligible for a fully subsidized tuition fee.

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Become an Expert

Wait no longer, Digital Marketing skills are in demand now and SEO is a great way to kickstart your learning whether as a business owner or an aspiring marketer. Sign up for our 2 day SEO workshop and start ranking your pages higher!

Course Curriculum

We work with a team of experienced Digital Marketers to design a specialized curriculum using real life case studies and industry experience to bring you the best learning.

1. Introduction

  • What is SEO and Google works
  • Google Market Share of Singapore Search Market
  • Why Google SEO skill is one of the top skills to acquire
  • How do Search Engines work SEO vs PPC
  • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

2. Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection: Short-tail vs Long-tail

3. On-page Optimisation

  • What is On-Page optimization and how it affects ranking
  • Types of signals
  • Link Strategies
  • Internal, External and Permalink Building
  • Site Architecture
  • Content optimization
  • Meta tag and meta description
  • Case studies

4. Off-page Optimisation

  • What is Off-Page optimization and how it affects ranking
  • Link building strategies
  • Case studies

5. Google Webmaster

  • What is Google Webmaster Too
  • Google indexing in Webmaster tools
  • How to create XML Sitemap

6. Q&A

  • Instructor Q&A Session
  • Online forum access
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Industry Experts as Instructors

We firmly believe in engaging Instructors who have not only been at the top of their respective industries but also are passionate about passing this skill on to others

Our Industry Partner

We have chosen to partner with a reputable leading SEO agency, SEO geek, to bring this SEO 2 day workshop to you. Tommy Koh will be your instructor.

Tommy Kho

Instructor Biography

Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when he founded a tuition agency. A marketing company wanted to charge him $2,000 a month for ranking his tuition agency on the first page of Google, and with no guarantee! This made him decide to pick up this invaluable skill himself, and since then he hasn't looked back.

After first working on his own projects and subsequently taking on more than 30 commercial projects and successfully ranking them on the first page og Google, Tommy decided to share his knowledge by taking on clients and students. He has since developed a name for himself in the industry and has brought SEO expertise to all who want to know how to rank their businesses on Google.

Tommy has been invited to conduct classes for the marketing departments of MNCs and SMEs in Singapore to equip them with skills to enhance their marketing outreach, and has spoken at various Amazon, Microsoft, and WordPress events. He enjoys using local examples to give a fun and entertaining twist to his lessons, taking the difficulty out of understanding SEO and making it easy to grasp and implement. Tommy has partnered with MarColl to design a special Singapore SEO MasterClass. Join us to learn the secrets of ranking well on Google and getting an edge over your competitors!

Mr Tommy Koh graduated with a Degree in Information Systems Management from Singapore Management University.

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