Higher Conversion Rates
Statistics show that SEO leads achieve an average of 14.6% conversion rate as compared to a 1.7% on outbound leads. All the more reason to focus on SEO.
Builds Brand Credibility
Ranking the first when your customers search for your product or service conveys the idea that you are one of the top players in your field with many others researching you too.
Lower Advertising Costs
When you already have a top ranking, there is no need to pay for exhorbitant pay per click(PPC) ads or any other kind of advertising.
Sustainable Organic Growth
Instead of paying crazy amounts to Google Ads to rank you on top, SEO is the sustainable method to ranking high by investing in a strategy that is not only cost effective but also long lasting
Why Learn SEO?
Our workshops are interactive, instructor led classes of no more than 20 students with teaching assistants that integrate engaging case studies within the curriculum.
Date & Time
The course is a 2 day workshop over the weekend
28th & 29th March: 9am to 5pm
To be confirmed
The full 2 day workshop costs $699. Early bird & Promotional prices may apply.
This course is accredited by SkillsFuture Singapore and students above 25 years old are eligible for a fully subsidized tuition fee.
We work with a team of experienced Digital Marketers to design a specialized curriculum using real life case studies and industry experience to bring you the best learning.
- What is SEO and Google works
- Google Market Share of Singapore Search Market
- Why Google SEO skill is one of the top skills to acquire
- How do Search Engines work SEO vs PPC
- Latest Google Updates (Penguin, Panda, Hummingbird etc.)
2. Keywords Research
- Understanding Google Keyword Planner Tool
- Keyword selection: Short-tail vs Long-tail
3. On-page Optimisation
- What is On-Page optimization and how it affects ranking
- Types of signals
- Link Strategies
- Internal, External and Permalink Building
- Site Architecture
- Content optimization
- Meta tag and meta description
- Case studies
4. Off-page Optimisation
- What is Off-Page optimization and how it affects ranking
- Link building strategies
- Case studies
5. Google Webmaster
- What is Google Webmaster Too
- Google indexing in Webmaster tools
- How to create XML Sitemap
- Instructor Q&A Session
- Online forum access
Industry Experts as Instructors
We firmly believe in engaging Instructors who have not only been at the top of their respective industries but also are passionate about passing this skill on to others
Our Industry Partner
We have chosen to partner with a reputable leading SEO agency, SEO geek, to bring this SEO 2 day workshop to you. Tommy Koh will be your instructor.
Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when he founded a tuition agency. A marketing company wanted to charge him $2,000 a month for ranking his tuition agency on the first page of Google, and with no guarantee! This made him decide to pick up this invaluable skill himself, and since then he hasn't looked back.
After first working on his own projects and subsequently taking on more than 30 commercial projects and successfully ranking them on the first page og Google, Tommy decided to share his knowledge by taking on clients and students. He has since developed a name for himself in the industry and has brought SEO expertise to all who want to know how to rank their businesses on Google.
Tommy has been invited to conduct classes for the marketing departments of MNCs and SMEs in Singapore to equip them with skills to enhance their marketing outreach, and has spoken at various Amazon, Microsoft, and WordPress events. He enjoys using local examples to give a fun and entertaining twist to his lessons, taking the difficulty out of understanding SEO and making it easy to grasp and implement. Tommy has partnered with MarColl to design a special Singapore SEO MasterClass. Join us to learn the secrets of ranking well on Google and getting an edge over your competitors!
Mr Tommy Koh graduated with a Degree in Information Systems Management from Singapore Management University.
Tommy's classes were engaging and easy to follow, even for someone like me who is bad at computers. I am proud to say I can perform simple SEO techniques to improve the ranking of my website now. Definitely worth my time and money (fully claimable with skillsfuture credits) going for his class.
Great sharing and experience from founder Tommy. I only have basic fundamental knowledge regarding SEO and marketing, however Tommy was able to explain concepts and subjects clearly and in a simple-to-follow format that didn’t compromise the content or objectives. Building SEO for my sites with my new knowledge right now
Glad that we worked with Tommy, our Singapore SEO Expert , we are doing way more jobs now and there are more leads coming in. The research done for the keywords were great, we are reaching out to more groups of people without us realizing its possible. Thank you for your SEO Expertise Tommy.
Calixto TayDirector, OUS Pte Ltd
We have been ranking well for many keywords, business has been great and we have to thank Tommy, our Singapore SEO Consultant for the hard work in helping us rank well constantly on the first page. He is quite the SEO Expert that we can rely on.
Ivan LimFounder, Ivan and Levine Pte Ltd
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